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Two Ventures. One House.

Our Brands

Two brands. One purpose.

Ayush Mitra and Parampora are two upcoming ventures under Anubhuti Culture India. Both are currently being prepared for launch, with women at the centre of their vision.

Launching Soon

Ayush Mitra · आयुष मित्र

Wellness · Community · Opportunity

Ayush Mitra is being developed as a women-focused wellness and lifestyle venture under Anubhuti Culture India. The brand is designed to create a community where women can discover products, opportunities and new ways to participate in a growing ecosystem.

We are currently preparing the brand, products and launch experience. More details will be shared when Ayush Mitra officially launches.

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Launching Soon

Parampora

Craft · Culture · Heritage

Parampora is an upcoming brand being built to celebrate India's rich cultural heritage, craftsmanship and timeless design. It will bring this vision to a contemporary audience while creating meaningful participation opportunities for women.

The brand is currently under development. We will share the official collection, launch details and website once Parampora is ready to go live.

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Coming soon

We are building before we launch.

Our priority is to build both brands with the right foundation, experience and purpose before opening them to the public.

01

Build

Creating the products, systems and experiences that will support each brand.

02

Prepare

Bringing together the people, partners and communities needed for a strong launch.

03

Launch

Opening both brands officially when they are ready to deliver the experience we envision.

Want to hear when we launch?

Get in touch with Anubhuti Culture India and stay connected with our journey.

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