Ayush Mitra, Parampora and Barebodie are three ventures under Anubhuti Culture India, each with women at the centre of its vision. Parampora is now live, while Ayush Mitra and Barebodie are being prepared for launch.
Ayurveda · Supplements · Wellness
Ayush Mitra is the Ayurvedic supplement brand of Anubhuti Culture India, bringing authentic Ayurvedic products into modern everyday routines, with women and community at the centre.
We are currently preparing the brand, products and launch experience. More details will be shared when Ayush Mitra officially launches.
Handloom · Sarees · Heritage
Parampora celebrates India's rich cultural heritage, craftsmanship and timeless design. It brings sarees from India's regional weaving traditions together in one place for a contemporary audience, while creating meaningful participation opportunities for women.
The Parampora store is now live. Explore the collection at parampora.com.
Shapewear · Lingerie · Comfort
Barebodie is an upcoming intimate wear brand under Anubhuti Culture India, focused on shapewear and lingerie that feel as good as they fit. It is being designed around comfort, confidence and everyday wear for women across India.
The brand is currently being prepared for launch. We will share the first collection, launch details and website once Barebodie is ready to go live.
Our priority is to build every brand with the right foundation, experience and purpose before opening it to the public.
Creating the products, systems and experiences that will support each brand.
Bringing together the people, partners and communities needed for a strong launch.
Opening each brand officially when it is ready to deliver the experience we envision.
Get in touch with Anubhuti Culture India and stay connected with our journey.
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